All our lives we have been used to being called revolutionaries,” Saul Berenthal and Horace Clemmons respond almost in unison, the founders of a tractor company seeking to build the first U.S. plant in Cuba since January 1959.
The two engineers met over four decades ago when they worked for IBM. A short time later they decided to found their own cash register software company and managed to compete with industry giants such as National Cash Register, Fujitsu and their former employer.
The key to their success, Clemmons recalls, was in creating open software, not subject to licenses, which anyone could use. They began assembling their own machines, adapting Epson printers to the personal computers of the time. “We changed the rules of the market and today most cash registers work through a PC.”