Habanos S.A, Cuba’s cigar company, reported today that revenues reached $428 million, an increase of 4 percent over 2014. Leopoldo Cintra Gonzalez, the new commercial vice president of Habanos, said the growth showed the strength of the country’s brands in the global marketplace.
The announcement was made at the opening press conference of the 18th Festival del Habanos, held every year in Havana. More than 2,000 persons (and 220 international press) are expected to the attend the weeklong event, which this year celebrates the 50th anniversary of the launch of Cohiba, Cuba’s most prestigious brand.
The week events include a large welcome cocktail party, which took place last night at the Tobacco and Wood warehouse on Havana’s waterfront; a dinner Wednesday night in celebration of cigar rollers; and a final gala dinner on Friday to fete Cohiba. Attendees will have the opportunity to travel to Cuba’s famed tobacco growing region of Pinar del Río and tour the home factory of Cohiba, the recently renovated El Laguito. There are also seminars and special events throughout the week.