The magic of a good rum

Havana Club’s winning formula lies in its tradition of producing rums using the same aging technology used for over 150 years, as well as the combination of temperature, humidity and natural environment, a process led by experienced individuals committed to making a quality product.

According to Master Rum-Maker, Asbel Morales Lorenzom, the first step is to create a quality base liquor from a specific type of raising agent found in sugar cane molasses used for alcohol fermentation and the subsequent distillation process.

The chemical engineer is responsible for creating original lines for the Havana Club International joint enterprise, between state entity Cuba Ron S.A and French group Pernod Ricard. The factory is based in the municipality of San José de las Lajas in the province of Mayabeque, some 40km east of Havana.

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